Sunday, April 6, 2008

The Strawberry Jam @ Levontin7, Tel Aviv


The Strawberry Jam, a Tel Aviv-based, post-punk band, were performing at the Levontin7, an underground club in Tel Aviv, along with an 8-bit artist from New York. The all-girl trio is influenced by ‘80s noise rock and contemporary indie rock. Dressed in clashing prints and colors mainly from American Apparel, the girls have made it clear they’re not going to follow the trends and the rules.

They started the set with “Cowbell,” which is a punk track influenced by The Wizard of Oz. Moriel, the lead singer, has the rebel attitude of a good girl gone wrong. She starts out by shouting her lyrics “Somewhere over the rainbow/ there’s a place of freedom/ I wanna go there.” When they finish the first song, Moriel declares in Hebrew that her bands makes music to dance to and at the end she will give a heavy-weight champion belt to the best dancer… no matter if he is fat or not!
They followed with “Do You Have A Pen,” that starts out with a fast intro à-la-Sex Pistols, and breaks down into a slower, rhythmic interlude, then back into the punk tempo. The sonic roller coaster made the audience go nuts. Hadass immediately followed with the drum phrases for “Shoes” so they would not loose the momentum of the crowd. The audience was dancing and clapping in a harmonic trance that intensified at Carla’s guitar cue. The gig felt like an underground noise rock gig in a Brooklyn basement from the 1980s. In the middle of the song Moriel screamed “Stop, Stop, Stop… that fucking sucked!” and the crowed went wild as they went on playing the song in a faster, beat up tempo.
The best song of their set was “Cupcakes.” This track has the best commercial potential and could likely be the first single of an Ep. The guitar licks are addicting and the same goes the lyrics. They don't have an Ep out yet, nor are they selling any tracks yet, but check them out at MySpace

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